Cosmetic industry reinvents every day making that trends in skincare, make-up or hair care from a decade ago are now obsolete. The most successful products in the market are the ones that have studied their environment and perform the latest innovations in ingredient design, product development, packaging or storytelling.
In this post we have compiled what the experts in cosmetic industry are forecasting as the innovations to follow for the year 2020:
1. Simplify skin care routine: less products with better ingredients
With the expansion of Korean cosmetic brands to western countries, countless consumers adopted the 10-steps of Korean skin care routine. The basis of this routine says that cleaning and feeding your skin will make it bloom. To follow this routine there are several products that are needed, basically: an oil cleanser, a foam or cream cleanser, a toner, an essence, an emulsion, a serum, a sheet mask, eye cream, moisturizer, and, finally, sunscreen .
Some dermatologists claimed that routines are not made for everyone, not the Korean 10-steps not the popular 12-steps routines. Every skin is different, and some of the steps of these routines can make more harm than good in special skin conditions like acne or sensitive skin, due to overexfoliation and overwash .
In addition, many people don’t have the time or money to follow an extensive daily skin care routine. As a result, for the people that do not want or need to follow these routines, the first thing to do is to know the kind of skin that they have, and then find the product or products that suits their skin, with ingredients designed for special skin conditions. All this will simplify and personalize their skin care routine.
2. Bioengineered ingredients: natural and sustainable
Cosmetic preferences have switched over the past decade from classic to green products with natural ingredients. However, consumers are now more aware that natural does not always mean clean or nature-friendly. For example, some natural ingredients coming from extensive crops decrease biodiversity and promotes deforestation. As a result, consumers are now shifting towards products with “green” labels but also with proven efficacy. This products contain bioengineered actives that optimise natural ingredients.
Bioengineered ingredients are molecules coming from plants, microorganisms, algae,…where the desired molecule is extracted and optimise using biotechnological techniques such as biofermentation . The use of biotechnology allows cosmetic industry to achieve sustainable ingredients redefining the concept of natural cosmetics.
3 & 4. Zero Waste and waterless beauty
Cosmetic industry, as any other industry, needs to improve and do better in order to achieve zero waste goal by making recyclable every component of a cosmetic product.
It is known that plastic has become a major issue in natural landscapes, we need to reduce plastic waste and its accumulation in oceans. To contribute in this, cosmetic industry must use more sustainable packaging, by changing classic disposable plastics to more biodegradable and green components. But, in order to achieve the zero waste goal, it is necessary to use recyclable elements also in formulation by using biodegradable ingredients, and reducing the quantity of water in final product formulations. This reduction in formulation water is called waterless beauty, and is expected to be a trend itself in 2020 .
Therefore, once the cosmetic product has been used, its disposal won’t generate any residue thanks to the ability of its elements to be eliminated without any trace in nature.