As 2022 is coming to an end, let’s discover the trends in cosmetic development and products for the year 2023:

1. Holistic treatments

One of the trends that began in 2022 and, according to market studies such as that of WGSN, is the search for well-being. According to this report, in 2023 we will find more and more personal care therapies alongside those of mental well-being, thus creating a holistic therapy that allows us to take care of both the body and the mind.

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2.Haircare skinification

According to a study carried out by the Cosmetics & Toiletries publication on trends on Pinterest, generation Z consumers (those born between 1997 and 2012) will take care of their hair, focusing the results on improving scalp care. Thus, some hair problems such as dry scalp that gives rise to dry dandruff can be mitigated by using products that care for and hydrate the skin of the scalp.

3.Ingredients to improve skin barrier

Just like the scalp, the skin on the rest of the body needs to be hydrated. More and more people complain of itching or tightness of the skin, this is due to the sensitization of it.

Sensitive skin has the main characteristics of itching and disruption of the barrier function. Therefore, maintaining proper hydration with products that contain ingredients that improve this barrier function, such as Calmapsin, improves both the quality of the skin and its sensations.

4.Sunscreen ingredients

Today we are aware of the damage that solar radiation produces on the skin. However, more and more consumers are aware of the need to protect the skin from solar radiation every time we are exposed to the sun and not only in summer when we go to the beach or pool. For this reason, the use of ingredients with a high sun protection factor will be a trend in the next year in daily skin care products.

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5.Fermented ingredients

Products that contain ingredients that come from fermentation, such as probiotics, have been shown to be beneficial in skin care. In this way, ingredients that come from fermentation, such as alpha hydroxy acids that help regenerate the skin, or amino acids that stimulate collagen production, will continue to rise in consumption in the coming year.

In short, those ingredients that improve both the quality and the sensations of the skin will continue to be a trend in 2023. As consumers are increasingly aware that cosmetics not only serve to look better but also to care for their skin and that of their loved ones.

    Cover image by Bahiu Olivetto from Pexels