Like every end of the year, we wanted to compile the forecasts and trends on innovation in cosmetics and skin care for the year 2022.

1. Bedtime skin care products

This type of skin care products is intended to provide functional treatments before bedtime.

According to a report by WGSN, users want treatments and supplements to help them disconnect and rest. This trend began during the first moments of confinement in 2020 but lately has turned to the use of rejuvenation products. These products combine active ingredients that help repair the skin and relax it [1].

2. Sustainability and natural deodorants

The trend towards caring for both the skin and the planet began in 2021 and will continue in 2022, with the use of cosmetic products and natural deodorants. Similarly, consumers expect more from their brands in terms of more sustainable production, including plastic-free products, refillable packaging, fair and ethical sourcing, as well as a proactive approach to reducing overconsumption [2].

Image by Shirley Hirst from Pixabay

3. Skincare for teenagers and pre-adolescents

The needs in skincare vary with age. In this way, the requirements of mature skin will not be the same as those of pre-adolescent and teenagers’ skin. In this regard, parents are expected to help their children to adopt good skin care habits from an early age by using products that promote their health.

On the other hand, these products should not be focused on parents, since teenagers and pre-adolescent users are increasingly educated through their access to the internet and media. But it will be parents who will tend to help their children adopt good skin care habits from the beginning, to control acne problems and protect their skin from possible scars [2].

4. Digitalisation

The cosmetic industry is increasingly driven by technology that enables customisation in ways that the traditional cosmetic counter cannot. On the other hand, the needs of cosmetic consumers are constantly changing to the point of demanding more specific results and personalised products.

More and more cosmetic brands use 3D printing technology, applications to search for a personalized treatment, use of augmented reality for the product sample or DNA analysis for the personalization of treatments [2], trends that will continue to expand by 2022.

Image by Steve Buissinne from Pixabay

5. Fermented beauty

Fermentation is a process by which microorganisms obtain energy, such as yeasts that convert the sugars from grapes into the alcohol in wine or bacteria that, thanks to fermentation, produce foods such as yogurt, sauerkraut or kombucha.

Like food products, the cosmetic industry has recognised the benefit of fermented ingredients in skin care. In this way, fermented ingredients increase their potency, penetration, and preservation.

The increased penetration of these ingredients comes from the fact that fermentation breaks them down into smaller parts, so they can be more easily absorbed through the skin [3]. While the greater conservation is due to some metabolites produced during fermentation, such as lactic acid, organic acids, or acetic acid, which, together with a low pH environment, prevent the growth of pathogenic bacteria. [3].

6. Blue light protection

Sun protection will continue to grow in 2022, not only to protect against ultraviolet radiation, but also against blue light. In our previous post we checked how some sunscreens are effective against both types of radiation. For all this, dermatologists predict an increase in products that protect against blue light, these being a combination of active ingredients and antioxidants with standard sun protection (SPF) [4].

The use of this type of product would protect against hyperpigmentation and increased oxidative stress produced by blue radiation [5, 6, 7].

7. Skincare for hair

Each person’s skin and hair are different and require differentiated treatments. For this reason, hair care formulations are going to become more sophisticated in a similar way to the complexity of skin formulations, including the use of ingredients such as hyaluronic acid. According to dermatologist Azadeh Shirazi: “In 2022, we will see micro-needle treatments applied not only to the face, but also to the scalp to stimulate hair growth and enhance the penetration of ingredients” [8].

Image by Licya Puleio from Pixabay

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  5. Mahmoud, B. H., Ruvolo, E., Hexsel, C. L., Liu, Y., Owen, M. R., Kollias, N., Lim, H. W., & Hamzavi, I. H. (2010). Impact of long-wavelength UVA and visible light on melanocompetent skin. The Journal of investigative dermatology, 130(8), 2092–2097.
  6. Wortzman, M., & Nelson, D. B. (2021). A comprehensive topical antioxidant inhibits oxidative stress induced by blue light exposure and cigarette smoke in human skin tissue. Journal of cosmetic dermatology20(4), 1160–1165.
  7. Bernstein, E. F., Sarkas, H. W., & Boland, P. (2021). Iron oxides in novel skin care formulations attenuate blue light for enhanced protection against skin damage. Journal of cosmetic dermatology, 20(2), 532–537.

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